6:00 a.m.
Emerge Walk/Run

(Sponsored by Meet Minneapolis)

7:45 a.m. – 8:15 a.m.           
Morning Devotion

8:30 a.m. – 9:55 a.m.                                   
Breakfast/Business General Session

Featuring Charles Lee

Charles is the CEO and chief idea-maker at Ideation, an idea agency that specializes in helping businesses and organizations build remarkable brands via innovative business design, organizational change architecture, brand integration, design, Web, and marketing. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. In addition, Charles is the creator of grassroots efforts including Ideation Conference, the Idea Camp, and the Freeze Project as well as the co-founder of JustOne. Charles regularly speaks on topics such as creativity, innovation, idea-making, branding, collaboration, new media, and social entrepreneurism.

10:10 a.m. – 11:20 a.m.                   
Educational Breakouts

How to Develop Great Partnerships that Transform (Beginner)
Presenter: Matt Upton
This breakout session will transform your ability to connect to your audience with greater effectiveness in a faster time and with lasting results. You’ll learn the four dynamics that build transformational partnerships, the seven forces that every decision-maker experiences, and learn how to gain rapport with your audiences.

Matt Upton is a pastor, professional speaker, writer, leadership coach, and trainer, who has conducted well over 3,000 presentations throughout the United States and  internationally. He is an authority in the areas of leadership, business, personal, and relationship growth. Currently, he is serving as president of the board of directors for the Northern California National Speakers Association, as well as a Congregational Coach of a local church.

Things Big Mama Taught Me and Other Immutable Myths (Beginner)
Presenter: Joyce Walker-Tyson
“Of course I’m not prejudiced, but you know how those other people are.” This is a quick face-to-face look at some of the weird notions one group may have about another, how they came to be and why it’s so hard to get rid of them.

CIC Manual Session #2: Planning Programming Content & Budgeting
(Intermediate Planners)
Presenter: Billy Kruschwitz, CMP
This session will focus on covering two chapters of the CIC Manual. It is designed to equip you with a body of knowledge to make you a better planner and to prepare you for the Certified Meeting Professional exam.

Billy Kruschwitz, CMP,  worked with events at IMB (International Mission Board, SBC) for 30+ years. In semi-retirement now, he leads his company, Kruschwitz and Associates, LLC, a full-service provider, which focuses on serving the nonprofit world.

Good Idea. Now What?: Keys to Moving from Inspiration to
Implementation (Intermediate)

Presenter: Charles Lee
Ideas are a dime a dozen. What really brings change to our world is our ability to implement our passions. Discover some of the key paradigms and principles that guide successful idea-makers in creating remarkable brands and organizations. Topics will include creating creative rhythm, working through resistance and setbacks, navigating idea opportunities, developing team and organizational processes for innovation, keys to effective brand strategy, best practices for idea implementation, and more.

Savvy Strategies for Protecting Your Room Block (Advanced)
Presenter: Christine “Shimo” Shimasaki
Accurate room block histories equal leverage. For the meeting planner, the number of rooms contracted and the number of rooms actualized in previous years is their organization’s “credit report.” It is the primary measure of how hotels and even the convention center initially value a meeting. Standard practice in many destinations is to follow booking guidelines for granting first, second, and third options to conventions based on the verified number of peak sleeping rooms used, so being able to account for all attendee lodging is important to your negotiation power. Learn how to manage a Catch-22: reduce your room block to minimize risk, thus diminishing the value of your meeting to the destination and turning away late-registering attendees who will then find hotels out of the block.

Christine “Shimo” Shimasaki, CDME, CMP, joined Destination Marketing Association International as managing director of empowerMINT.com and the Event Impact Calculator. Shimo brings more than 16 years of destination marketing experience to her role. Shimo also has served as executive vice president and chief strategy officer for the San Diego Convention and Visitors Bureau. Currently, her job responsibilities include oversight for two partnerships, including empowerMINT.com with Tarsus Group, a global media company, and the event impact calculator with Tourism Economics, a subsidiary of Oxford Economics. 

Facebook & Twitter for Business: This Time It’s More Than Personal (Supplier)
Presenter: Jim Spellos
Still unsure how to best utilize social media tools Facebook and Twitter to promote your business? Want to get more from these services, and understand how a little knowledge (and customization) can go a long way?  This hands-on session will provide you the secrets of using these tools to help you in your communications, promotion and marketing, while showcasing best practices in the use of these tools.

Law & Risk Review: Learning From the Bad Things That Happen to Other People (Legal)
Presenter: Tyra W. Hilliard
Ripped from the headlines! In this interactive session, we will discuss the legal and risk management issues raised by of some of the unusual, unique, and downright bizarre things that happen in the meetings, hospitality, and events industry every day. Though meeting professionals rarely end up in court, these novel situations tend to affect contracts, budgets, and sometimes reputations. Learn from situations that happen to others so that you can improve the way you do business. Updated regularly based on current events, this session in the past has included bugs, vermin, mold, statues, tragic accidents, murder, assault, law and policy changes not in our favor, and surcharges galore.

Also addressed will be some creative contract clauses to address some of the crazy things that can happen in our industry. Bring your own examples of legal situations, crises, risks (or near-misses) and snafus to add to the mix. 

11:20 a.m. – 11:35 a.m.                                
Refreshment Break

11:35 a.m. – 12:30 p.m.                 
Educational Breakouts


Planning International Events (Beginner)
Presenters: Arjan Keizer and Andrew Swanston
Curious about what is involved in taking your event out of the country? Fearful of the unknown? This session will provide an overview of the challenges and uncertainties that an international event may hold. The vast rewards of hosting an international event will also be addressed!

Arjan Keizer is the international business development manager at Amsterdam RAI. After obtaining his BA in hotel management in The Hague, Arjan started out in the catering industry. In his jobs as banquet manager, location advisor, manager of sales, and project manager, Arjan discovered his passion for events. Since 2004 Arjan has been responsible for business development with international associations at Amsterdam RAI.  During this time he also finished a postgraduate degree in business management. As a meetings consultant, he carries out sales activities and business presentations with a main focus on improving service related to conferences for the international association industry.

Andrew Swanston is the senior business development manager–North America, for London ExCel. Andrew’s career has spanned more than 15 years in the hospitality and events industry, including managing wine bars in the West End of London, U.K., to promoting and producing events in Monte Carlo, Monaco. He is responsible for promoting London and the convention center to the North American market. His achievements include the G20 Summit in 2009, which saw 20 senior politicians and leaders from around the globe meet in London.

CVB’s…Use Them; Don’t Abuse Them! (Intermediate)
Presenters: Jill B. Jordan, Jamie Kervin, and Mark Oeffler
The services a CVB can offer are invaluable. The relationship between a planner and a CVB is often essential to creating the perfect event-—both large and small. Learn how planners and CVBs can partner together with integrity and respect.

Jill B. Jordan, regional director, has been with Arrowhead Conferences and Events since 1994 and specializes in events of all sizes, from citywide and arena events to executive board meetings, retreats, and high-end donor and development conferences. Jill currently works with many denominational meetings, Christian associations, and para-church organizations. Prior to becoming Arrowhead’s first home-based staff member, Jill served the religious market for Starwood, Hilton, and Marriott Hotels for more than 10 years.

Jamie Kervin has served as account manager for Arrowhead Conferences and Events since 2006. She is currently serving a variety of para-church and denominational ministries, partnering with them in their conference planning efforts for citywide conventions, board meetings, arena events, trade shows, and an array of conferences. Jamie’s passion is evaluating ministries’ overall conference budgets and finding ways to drastically cut their costs. Her previous experience includes senior sales manager with Hilton Hotels, and event coordinator for the Committee for Christian Education and Publications of the Presbyterian Church in America.


Mark Oeffler, CASE, CTA, currently serves as national sales manager for Experience Columbus. He’s been a member of RCMA since 1997; he’s attended more than 15 consecutive RCMA conferences.

The Evolving Role of the CVB Sales Professional (DMO/CVBs Only)
Presenter: Christine “Shimo” Shimasaki
It is vital for DMO/CVB sales professionals to understand the most important roles you fulfill for both planners and hotel and venue stakeholders. Effectively managing both of our most important “customers” requires DMO/CVB sales professionals to be prepared and proactive. In our exclusive DMO sales professionals-only session, we will listen to interviews from both influential planners and hotel sales professionals; learn about our most important roles from their vantage point; and prepare to take action, both individually and as an industry, on the contributions of the DMO sales professionals that matter most to those who matter most to us!



Changing Meetings From the Inside Out (Intermediate)
Presenter: Tyra W. Hilliard
Meetings are (or should be) mainly about people. Yet meeting professionals are forced to spend 90 percent of their time focusing on the venue, tables and chairs, AV equipment, and all the other non-human elements. What if meeting professionals focused on meetings as being people-centric and then made plans around that concept? Then issues like adult learning styles, nutrition, and sociology would guide meeting management. In this provocative session, this idea is presented and supported with research and examples.
 
 How to Deal with Pesky People (Intermediate)
Presenter: Matt Upton
This breakout session will equip each participant the tools to become an expert in dealing with pesky people. You’ll learn the five characteristics of pesky people, how to turn a complaint into a solution conversation and how to chart the course for the high road with complainers!

TechSpec: How to Assess Technology on a Site Inspection (Tech)
Presenter: Jim Spellos
Planners have so much to do when they visit a hotel on a site visit. Meeting room size, guest room and suite amenities, and food and beverage quality are just some of the standards of the site inspection. But what about technology? Are planners just keeping their fingers crossed that the tech capability of the hotel will meet their needs? With the growing importance of tech capabilities to the success of a meeting, do planners really understand the strengths (and limitations) of the hotel in this area?

This highly interactive session will allow planners to develop a better understanding of what to ask and consider about the tech capabilities of a property. The session will use the free TechSpec app designed by Jim Spellos and Corbin Ball, as well as other mobile tools, to help planners make their meeting “tech friendly.”

12:45 p.m. – 2:15p.m. Lunch/General Session
(Sponsored by Gr. Birmingham CVB)

Speaker – Liz Murray
From homeless to Harvard—it is an unlikely turn of events. Liz Murray’s life is a triumph over adversity and a stunning example of the importance of dreaming big. Murray’s life as the child of cocaine-addicted parents in the Bronx was bitterly grim. There was never food in the house, everything was filthy, drugs were everywhere and the welfare checks were spent before they arrived.

Liz murray’s mom had died and she was homeless by age 15—living on the streets, riding the subway all night and eating from dumpsters. Amidst this pain, Murray always imagined her life could be much better than it was. “I started to grasp the value of the lessons learned while living on the streets. I knew, after overcoming those daily obstacles that next to nothing could hold me down.” Determined to take charge of her life, Murray finished high school in just two years while camping out in New York City parks and subway stations.

Murray’s story is exhilarating and her delivery innocently honest, as she takes audiences on a very personal journey where she achieves the improbable. Her story sounds like a Hollywood movie—and it practically is. Lifetime Television produced a movie about Murray’s life story entitled, “From Homeless to Harvard,” which premiered in April 2003. Murray is the recipient of Oprah Winfrey’s first ever Chutzpah Award. Her memoir, Breaking Night, was released in September 2010 and within a week landed on The New York Times  bestseller list. Murray received her B.S. in Psychology from Harvard University in June 2009.

2:25 p.m. – 5:10 p.m.                        
Emerge Expo

7:00 p.m. – 9:00 p.m.                       
Closing Banquet
(Sponsored by Sacramento CVB)