The Professional Meeting Planners Network, which specializes in small medical meetings, has spun off a new company to resell online registration services and to try to make Web registration and housing more practical for smaller groups — both medical and nonmedical.

Attendee Management Inc. (www.attendeenet.com), based in Wimberly, Texas, is led by independent meeting pros, including president Jeff Rasco, former senior vice president at JRDaggett & Associates, and chairman Rod Abraham, president of PMPN.

In the past, planners using online registration contracted with a registration company — typically paying a license fee, setup fee, and per transaction fees — and had to learn the software. AMI plans to buy registration transactions from the major registration providers at volume discounts (its first contract is with RegWeb, recently acquired by StarCite) and then resell them to groups.

AMI holds the license to the registration software, builds the registration/housing Web site for the client, and provides customer support. And while the planner doesn't need to know the ins and outs of the registration product, he or she has access to the back-end reporting functions.

“Chances are pretty good that a meeting planner is going to be able to get his or her per-transaction cost at about the price they'd get if they contracted directly with the [registration] ASP, but they don't have to learn how to use the software, and they don't have to pay the licensing fee or the other up-front costs,” says Rasco.

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