RCMA's Emerge 2013, January 29-February 1 in Minneapolis, will offer educational sessions tracked for the beginner, intermediate, and veteran meeting planner, as well as sessions that are specifically for suppliers. There will also be sessions where peer-to-peer learning will be the focus. Tutorial topics range fromand mobile apps to issues and how to prepare for the CMP exam. Here are details of just six of the many educational opportunities you’ll find at Emerge 2013:
1. What’s Working? Sharing Ideas to Increase the Value of Your Events
(Intermediate Planner): Come join your peers to hear what is working in taking events to the next level. How can we bring greater value to industry events and meetings and what's being done that is actually working? We can learn from each other by sharing ideas and proven methods to help you walk away with things you can implement right now to have greater success.
Presenter: Scott Graham is an accomplished meetings and events professional with nearly 14 years’ experience. He is the director of meetings for CBA (Christian Booksellers Association).
2. Looking at Legal Issues From Both Sides: We’ll take some of the most contentious clauses and discuss them from the perspective of both the meeting planner and the hotel to understand the practical implications and the legal rationale for both sides.
Presenter: Tyra W. Hilliard, PhD, JD, CMP, is an associate professor of restaurant, hotel, and meeting management at the University of Alabama. She is also a consultant and trainer on the topics of risk management and legal issues in the meetings, events, and hospitality industries.
3. empowerMINT.com and learn about Destination Management Association International’s new Event Impact Calculator.Leverage: How Hotels and CVBs Determine the Revenue Value of Your Event (New Planner): How do hotels and destination management organizations/CVBs determine the value your event? We will explore five important factors that are considered, and you will hear from a veteran hotelier and CVB sales professional about new tools and techniques that will help you understand the value of your event. You will also find out how to gain access to your event's history through
Presenter: Christine Shimasaki, CDME, CMP, is Destination Marketing Association International’s managing director of empowerMINT.com and the Event Impact Calculator.
4. Using Technology for Selling (Supplier): This information-packed session will cover the latest tech trends for sales, collaboration, and productivity. Web-based productivity tools, mobile apps, social media, and more will be covered in a manner that is understandable, thought-provoking, and fun. Understand the technology drivers that are transforming the sales process. Receive dozens of new ideas, tools, and links to low-cost Web and mobile apps
you can start using today.
Presenter: Corbin Ball, CSP, CMP, is an internationally recognized expert on technology. His articles have appeared in hundreds of national and international publications and he has been quoted inThe Wall Street Journal, The New York Times, USAToday, and US News & World Report.
5. E2 Sessions (Intermediate Planner): These fast-paced TED Talk–style presentations will expose you to best practices and ideas from eight presenters! They’ll have eight minutes each and up to 16 slides that automatically advance every 30 seconds. Their goal is to share their personal best practices with you. You’ll walk away with a new appreciation for new, innovative ideas—peers teaching peers.
6. Veteran Roundtable: This session, led by veteran planner Enoch Williams, president of Arrowhead Conferences and Events, will allow experienced planners to share ideas, best practices, and innovation with each other in a fast-paced, nontraditional format. Nonveteran planners are encouraged to attend and will have an opportunity for feedback and Q&A from the veterans.