As we head into 2016, face-to-face meetings are considered a high-priority investment by 82 percent of senior executives. Meetings ranked higher on the priority list than technology (79 percent) and customer research (66 percent).
The results come from a survey conducted for the Meetings Mean Business coalition as part of its ongoing messaging about business travel and meetings as critical for businesses and the economy. Putting their money where their opinion is, 92 percent of the respondents said they would invest at least as much in meetings this year as in 2015; 37 percent said they would spend more.
What Getting Together Can Do Best
Face-to-face meetings are the best way to achieve the following objectives, according to survey respondents:
• Network (89 percent)
• Create new business opportunities (86 percent)
• Engage the workforce (80 percent)
• Train employees (73 percent)
• Keep up with industry trends (62 percent)
The survey also asked about the personal benefit of meeting attendance, finding that 99 percent of respondents believe that in-person meetings have helped them succeed in their careers.
The survey was conducted in October 2015 by APCO Insight. A total of 150 senior-level executives from mid-sized to large companies responded to the survey. Companies were in a variety of industries, including financial services, healthcare, consulting, retail, manufacturing, and hospitality.
More results are available here.