Picture the most successful meeting you ever attended. You read about the education and the venue, and decided that the program would be a worthwhile investment. On site, you caught up with some old friends, met new ones, learned a lot, and felt inspired. You returned home energized, with a pocket full of business cards. But pretty soon you were back to your normal routine, as if you’d never left. Sound familiar? When you use social media to support meetings, you not only enhance the ...

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