Adapted from a blog by Josh Bernoff and Ted Schadler, both of Forrester Research and authors of Groundswell  People: First, determine the interests—and capabilities—of your audience. Survey your attendees and use that data or make some estimates on your own. Understand which social media platforms they are using and how they’re using them, and customize your content to fit their needs. Don’t jump in without doing a little research. Note: Instead of thinking, ...

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