Get an understanding as to whether your meeting attendees are ready to use social media around your event. Do some listening and monitoring of various stakeholders who would be attending your meetings, whether they are customers, dealers/distributors, or other constituents. You’ll find out very quickly who is using public social sites like Twitter, Facebook, or LinkedIn by doing a few keyword searches. It doesn’t matter if there are only a few people using it—you can still provide value by ...

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