In 2012, I became my organization’s social media manager, combining my experience in meeting management with my studies in interactive media. To many, this seemed like a departure from a career path on which I’d traveled for more than a decade. In reality, the two roles are very similar. As a meeting planner, you bring people together to collaborate, network, learn, and engage with your company; social media managers do that too, only using social networking technology. Meetings
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