This is more difficult in the meetings environment because there is no global distribution system for meetings. In the SMM world, data are stored within a meetings technology system. Sometimes that system is owned by the client, sometimes it is provided as part of a service by a meetings management agency, or by the technology provider. In any case, the data are stored in data islands, making it impossible to get an industry-wide view into meeting spend. The island nature of the data makes ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Dear SMM Maven: Can a Travel Manager Plan a Meeting?, you'll also gain access to exclusive premium content.

Already registered? here.