This is more difficult in the meetings environment because there is no global distribution system for meetings. In the SMM world, data are stored within a meetings technology system. Sometimes that system is owned by the client, sometimes it is provided as part of a service by a meetings management agency, or by the technology provider. In any case, the data are stored in data islands, making it impossible to get an industry-wide view into meeting spend. The island nature of the data makes ...

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