The booking process for travel is different than for meetings. For travel, an individual buyer is buying for him or herself. In meetings, there is a single buyer purchasing a meeting on behalf of tens to thousands of attendees. This means the travel buyer is less sensitive to the quality of the trip than a meetings buyer is to a meeting or event because a meeting impacts so many more people, many of whom might be customers. Additionally, the purchase of a single trip is more of a commodity ...

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