Launched on a hunch, the Groups & Meetings Committee of the National Business Travel Association ended up defining the future of meetings management in Corporate America. And some would say they're just getting started.
It promises to become the stuff of legend: a winter's day in 2004, a hotel meeting room in Minneapolis, five meeting industry professionals staring at a white board. “We said, ‘We will not leave this room until we decide,’” recalls Mike Malinchok, at the time product manager for GetThere DirectMeetings. The decision: What exactly should replace the term “meetings consolidation” to describe the process of managing the spend, risk, and quality of meetings across a company? “It was important,” ...
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