It promises to become the stuff of legend: a winter's day in 2004, a hotel meeting room in Minneapolis, five meeting industry professionals staring at a white board. “We said, ‘We will not leave this room until we decide,’” recalls Mike Malinchok, at the time product manager for GetThere DirectMeetings. The decision: What exactly should replace the term “meetings consolidation” to describe the process of managing the spend, risk, and quality of meetings across a company? “It was important,” ...

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