It all began in 2007, when technology giant IBM decided to get its arms around its global meeting spend. That’s no easy task for a company that’s the second largest in the world in terms of number of employees (433,362, according to the 2012 Fortune 500), with thousands of off-site meetings worldwide every year. The man they chose for the job was Paul Wakelin, strategic sourcing specialist with IBM’S Global Travel Council. Based in Birmingham, England, Wakelin has ...

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