To learn more about the technology behind IBM’s strategic meetings management program, we caught up with Betty McNulty, general manager for ACTIVE Network’s Business Solutions Group. Please give an overview of how the StarCite tool works at IBM. The process starts with the centralized On-line Meeting Request Form, which collects all meeting details. IBM employees who want to hold a meeting can submit this form through the Web-based application, which is then routed ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the IBM Takes Its SMMP to China, you'll also gain access to exclusive premium content.

Already registered? here.