It's downright exhausting at times. It can take years to do. Starting a strategic meetings management program is a tough job that's often met with even tougher resistance across a company. But if you asked Tom J. Tolvé, CMP, senior manager of meeting operations at Novo Nordisk, Princeton, N.J., if he'd do it again, he'd probably say yes. Tolvé co-led the effort to put an SMMP in place back in 2005 and has helmed the program through various evolutions over the past four years. As a result, ...

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