The intense scrutiny our industry has received from the government and the press points to an even greater need to register, approve, and track company meetings. In the past, the main driver of implementation of a strategic meetings management program (SMMP) was to control (read: reduce) costs. Now, with a laser focus on meeting site selection, the types of meetings being held, and who is attending, it has become even more critical for companies to have a meetings policy and program in ...

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