In a recent poll on our SMM portal, 57 percent of respondents said they were interested in taking the new Strategic Meetings Management Certification course offered by the Global Business Travel Association (formerly NBTA). The new SMMC program consists of two core weeks and three elective classes. The next Core Week 1 will be held March 7 to 11 at Emory University, Atlanta. This week’s poll asks: “Do you have a formal definition of exactly what constitutes a meeting in your ...

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