Maritz has launched a new attendee survey tool to help companies design effective meetings and to gather information pre- and post-event to show how a meeting performed against corporate goals. The survey and data-analysis tool, called Meetings Effectiveness, builds on the technology Maritz developed in 2005 for Travel Insight, a survey engine used to measure and increase the effectiveness of incentive travel by asking questions about program design. As with Travel Insight, the new tool ...

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