Attendees spend more time using their browsers than
any other software.
More than half of the attendees at events are walking around with a smartphone, and many folks are making the move into tablet computing. Mobile devices are the wave of the … of the … well, of today. So why aren’t most planners focusing their tech strategy (You do have a tech strategy, right?) on their attendees’ always-on tools? And, similarly, why aren’t hotels doing so for their guests (though they are way ahead of most planners). It really does seem to be a no-brainer. Begin with the ...
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