Web 2.0 is all about the attendees. They generate the content, they rate the content, and they recommend the content to peers. Most meetings and events lack those very qualities; people are treated like cattle and cargo. They don’t have a voice, and they don’t have their trusted peers’ recommendations to help decide what to see and do. This often-disappointing dynamic can be changed with Web 2.0 concepts and tools. When used correctly they can create lasting, meaningful experiences that ...

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