Product Name: EventKaddy
Company founded: October 2009
Mobile product launched: February 2010
Contact: Graham Blair, vice president, business development
Clients: Autodesk, Western Veterinary Conference, National Association of Television Program Executives, Society of Critical Care Medicine, International Reading Association
Total number of meetings mobilized as of October 2010: 10
Company differential: EventKaddy creates native applications for BlackBerry, iPhone, and Android smartphones, and is starting development on iPad and Windows 7 applications. The company provides clients with a mobile Web site at no charge, as well as touch-screen kiosks on the show floor running the event app for individuals without smartphone access. EventKaddy, Version 2, due out early in the first quarter of 2011, will be fully integrated with social networking sites. EventKaddy is a sister company of Soma Media Inc., which specializes in recording and distributing conference presentations.