About one in four respondents (26 percent) log onto Twitter daily for personal use. Many people separate their Twitter accounts between professional and personal: 40 percent have an account for professional use only, 17 percent for personal use only, and 26 percent keep two separate accounts. Twitter helps 65 percent of respondents keep up with industry news and events, and 64 percent of respondents who use Twitter say they tweet during their events. You might hear about people who have thousands of followers and tweet nonstop, but that’s not typical in our industry: The average respondent had only 75 followers and had tweeted only 74 times since opening their account.
Twitter use is much higher among younger respondents. In fact, the respondents who tweeted the most tended to be females between 20 and 29 years of age.