How do you maximize your event's sponsorship potential? Donna Kastner, a content marketing maven at Enlighten 123 who previously served as director, expo/sponsor sales and activation,Velvet Chainsaw Consulting Inc., said during a session at an ASAE annual meeting, “Ultimately, it’s about bigger deals with fewer buyers. It’s about segmentation, discovery, and organizing around your best customers and their goals, not your products.” According to a study conducted ...

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