Show Your Booth Love

The power of the booth cannot be understated. As an exhibition industry professional, I know that an artfully designed and crafted booth is the cornerstone of all we do. It creates the micro venue for face-to-face meetings. In the sea of exhibitors at a trade show, what compels attendees to seek out more information or to enter your domain? It’s the booth. When you think about it, it’s an art form unto itself.