As the song says, it’s just as important to make new friends as it is to keep the old ones—especially when it comes to exhibitions. So says “Attracting New Attendees,” a report just released by the Center for Exhibition Industry Research that examines the key characteristics of new attendees, including how they choose which events to attend. The first key finding of the research behind the report is that new attendees are worth the trouble to attract because they are ...

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