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According to a recent study by Gartner, 70 percent of companies will use gamification but 80 percent of their initiatives will fail to meet business objectives due to poor design. Learn how to to tailor the techniques used to the goal of the gamification  (change behavior vs. develop skills vs. enable innovation) and to the audience. Our three experts will offer real-life examples, as well as advice on how to make sure these key elements are in sync.


  • Trevor Roald, Manager, Industry Relations, QuickMobile
  • Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC
  • Gabe Zichermann, CEO, Gamification Co & Chair, GSummit, an annual conference focused on gamification