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Originally aired Thursday, March 24, 2016
2:00pm ET / 11:00am PT


How to Increase Mobile Event App Adoption

Actionable ways to get your attendees to download, use and love your app

Just because you build an event app doesn’t mean attendees will actually download it. As much as we all hope for a Field of Dreams experience, providing an app for your event does not automatically mean adoption. The key to success? Incorporating the app into your event’s marketing strategy. Find out just how simple this can be in our live, one-hour webinar. We’ll cover:

  • Everything you need to create an actionable marketing plan for your event app
  • Strategies and tips to ensure attendees use the app once they’ve downloaded
  • Hear directly from an event pro who increased app adoption and engagement
  • Different attendee personas and how to target and engage them


Lisa Hurley, Content Director, Special Events magazine


Myllisa Patterson, Marketing Director, CrowdCompass by Cvent