Reporter’s Notebook: On Site at AIME in Melbourne

The annual Asia-Pacific Incentives & Meetings Expo opened February 21 with a huge cake topped with blazing sparklers to celebrate the event's 20th birthday. From a small show of 30 hosted buyers and 150 exhibitors, AIME has grown into the premier meetings industry event in the region and is now organized by expo giant Reed Travel Exhibitions (which puts on AIBTM and EIBTM). The 2012 event is expected to attract 4,000 visitors, including buyers from 27 countries, to the Melbourne