Kim Gishler, PCMA’s new vice president of global events and experiences, talks about how her corporate-event background will help her to educate association-event planners on the latest trends, issues, and best practices in the industry.
Prices for brandable spaces at meeting sites, airports, and elsewhere in a host city are way up, say planners. Here’s how to negotiate with venues so you can sell sponsor opportunities at a healthy profit.
Debra Zabloudil, ASAE’s new vice president of learning, on getting the right balance of in-person and virtual programming, the right member input on content, the right approach to hybrid events, and more.