Every year the color specialists at Pantone celebrate a Color of the Year that they believe reflects the global mood. This year, for the first time, they’ve created a brand-new color for the honor. A blue-violet shade called Very Peri, or Pantone...
A professional conference moderator can be the glue that brings an online or in-person event together. A company has launched to make it easier to find one no matter where you’re holding your meeting.
Whether in person or online, events that prioritize interactivity tend to be the ones attendees remember and return to. Here’s an outline for a planning process that puts engagement front and center.
“It’s about creating an ongoing cycle of touchpoints through a single brand experience,” said a seasoned event-strategy executive during the IMEX America show. Here’s how to make that happen.
AIM Group International signs the Net Zero Carbon Events pledge rolled out at November’s U.N. Global Climate Summit. The first deadline for action: end of 2023.
