Nancy Green, the new COO of ASAE, weighs in on how event planners can work better with their C-suite executives—and eventually become C-suite executives themselves.
The Wisconsin Center District, which runs a trio of event facilities in downtown Milwaukee, is betting big that a major convention-center expansion will bring more and larger groups to the city.
If you’re designing a hybrid-event strategy for 2022 and 2023 to help you hang on to the audience reach you achieved during the pandemic, here’s some advice on marketing, measurement, building community, and more.