The newest study from Oxford Economics on the economic significance of the meetings industry is out, illustrating the size and impact of meetings, conferences, incentive travel programs, and trade shows...
Christy Lamagna, CMP, CMM, CTSM, CEO at Strategic Meetings & Events, says organizers need to look at their meetings from the attendees’ perspective, and make sure they’re delivering content that gives them a reason to come to the event.
Attracting the next-generation conference participant continues to be one of the highest priorities we hear from conference and trade show organizers. It’s been at, or near, the top of almost everyone’s list for over five years...
