“Airbnb is driving economic impact and visitation," said Jack Johnson, chief advocacy and board compliance officer for Destination Marketing Association International.As destination marketing organizations around the country come face-to-face wit...
I've jumped on the make-your-speakers-diverse bandwagon a few times (most recently with this one, Is Your Panel on this Wall of Shame?), so I wasn't too surprised when the topic of speaker diversity came up during a livestreamed session at the 20...
While having more qualifiers than expected for an incentive trip is great for a company’s sales reports, it can make a planner break into a cold sweat. That was the situation Lacey Hein, CMP, senior event marketing manager with travel and expense...
Big data is all the rage in marketing and technology circles across the globe. By definition, “big data” is a term for data sets that are so large or complex that traditional data processing applications are inadequate. Unless you are...
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Grass Shack Events and Media's Mike McAllen sits down with Kim Rivielle, an activations agent, experience designer, and creative strategist who has spent the last decade...
