More often than not, event organizers have to work with limited budgets and resources. One way to ensure a prosperous event whatsoever is to maximise your event destination’s assets.
The role of the corporate event planner today is more important than ever — shifting from a focus on procurement, planning, and logistics to becoming a key orchestrator of unique and memorable experiences.
Learning that standard operating procedures, or SOPs, play a critical role in most high-functioning meeting departments could be a surprise to those who relate to the more creative and design-oriented elements of the job. But for anyone who...
Attracting new attendees to professional conferences is hard work. Throwing more money at ads in trade publications, retargeting, and paying for social listings will usually result in increased traffic and impressions, but low- to no-conversion...
You may be a champ negotiator when it comes to hotel rooms and exhibit space, but what happens when it’s bonus and annual salary review season? The wage gap between men and women is no secret, and it holds true for the meeting industry...