How to Really Hear Your Exhibitors

How far do you go to keep your exhibitors satisfied? Holding a post-show meeting to get feedback, or hosting a “getting to know the show management” breakfast during the meeting is no longer enough, said panelists during a session at the Healthcare Convention and Exhibitors Association Annual Meeting, held in June in Austin, Texas. To do it right these days, they said, you need an effective Exhibitors Advisory Council, or EAC.