Local Budget Cuts Don’t Keep This Association’s Meeting Down

Faced with a membership of government employees under travel restrictions, executives at the Association of Public-Safety Communications Officials International were concerned about attendance for their 2010 annual meeting in Houston. Relying solely on traditional marketing didn’t make a lot of sense because for many members it wasn’t a lack of awareness keeping them home, it was lack of available funding. So APCO officials decided to take a different approach to marketing—they decided to go