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b-there.com Aligns with Industry Leaders Their goal relative to the association and trade show world is simple. "We want to own it," says Peggy Lee, CEO and founder of Westport, Conn.-based b-there.com (www.b-there.com), an Internet-based housing, registration, and travel provider. They're off to a good start. At the International Association of Exhibition Management (IAEM) Mid-Year Meeting in Baltimore in June, b-there.com was hard to miss, announcing a partnership with the 3,500-member IAEM

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