Out Front: The Logic of Portals

Remember not so long ago--a year or two--when people were talking about how the Internet could make person-to-person meetings obsolete? That fear, as we all know, turned out to be ungrounded. Meeting and trade show attendance is stronger than ever, according to most industry surveys, including our own. (See the June issue's "1999 Trend Report," page 42.) The Internet will not kill your trade show or convention, but it may make your association an artifact.