Proactive Steps

Michele Wierzgac is downright evangelical about the importance of strategic marketing, branding, and communications. Wierzgac, CMM, president/CEO of the event planning and consulting firm Michele & Company, Oak Lawn, Ill., is a frequent speaker on the topic.

“If you want to plan meetings that deliver meaningful results, you need to have a strategy,” she says. But how do you get strategic about meetings if you're not calling the shots when it comes to