* third-party giant

HelmsBriscoe Busts Out With a laser-like intensity, Roger Helms, president and CEO of HelmsBriscoe, outlined his vision and goals at the company's annual business conference in December: "To create and communicate so much benefit and value to having HelmsBriscoe book group rooms that it will be the exception to find an organization that continues that function without us," he said to the 700 people at The Venetian, Las Vegas.