Empire Force Events, a New York City–based event production and destination management company, has been run by partners Robert W. Hulsmeyer and Jaclyn Bernstein since it was launched in 1994. However a third partner is now in the picture. Michael Fiorentino, CMP, CHME, has joined the company as chief marketing officer.  

Fiorentino has nearly 30 years of experience in the hospitality industry, including positions with hotels (director of sales at The Plaza Hotel, director of marketing at InterContinental New York Barclay), convention and visitors bureaus (senior vice president of marketing at NYC & Co.), and trade and consumer event organizations (general manager of ENK International and CCK Events).  

Fiorentino will drive marketing sales efforts for the company’s event design and production business nationwide and internationally, as well as its destination management services in New York, New Jersey, and Connecticut.  “I look forward to building upon Empire's existing relationships, and to leveraging my own events, meetings, and hospitality contacts in ways that further expand the company’s reputation in trade shows and consumer events,” said Fiorentino.