Ira Kerns

Managing Director, MeetingMetrics

Ira Kerns formed MeetingMetrics in 2005 as an evolution from its parent, GuideStar Research, which he founded in 1987 in New York City. GuideStar is a Web-centric survey research firm specializing in the improvement of its clients’ relationships with their employees, customers, wholesale distribution networks, and channel partners. Internal communications audits to determine which communications (including meetings and events) are working well and which are not is a core GuideStar capability. Ira has a long history as a trusted adviser to his clients’ senior leaders.

In the meetings industry, Ira is a pioneer in optimizing and measuring the results of large group meetings and events using pre- and post-event surveys and measures known as ROE (Return on Event), which he developed in the early 1980s. The ROE process is the methodological foundation of MeetingMetrics’ specialized online meeting survey services for both corporate meetings and association conferences. Ira was a founding member of Meeting Professionals International, and a director and past President of the Chicago AudioVisual Producers Association.

kerns13 [email protected] MeetingMetrics

Ira’s Recent activity

Cook Up a Post-Meeting Feedback Survey (Recipe included)

Jul 07, 2017

Whether they’ve attended a small meeting with less than 100 people or a large, complex conference with thousands, most participants will receive a post-meeting email survey from the meeting sponsor asking for...

The 6 Post-Event Survey Questions That Will Reveal Your Meeting’s Effectiveness

Dec 05, 2016

To determine the right questions to measure meeting effectiveness, we did a deep dive into our meeting survey response databases containing thousands of different post-meeting evaluation surveys. Our goal was to lear...