ASAE's Meeting Guru: Brilliant spoof or a turn off?

I love a good spoof as much as the next person (I still think the Alaska Air spoof site was hilarious), but I'm not so sure The Meeting Guru promo for ASAE's upcoming annual meeting works quite the way they hope it will. At least, not for the numerous people I've heard from who didn't take the time to dig around the site long enough to figure out it's a spoof and took it at face value. Or those who got it was a spoof and just think it's a little too close to home (I think I've sat through a general session or two given by this guy's brother) to be truly funny? Then again, I've heard others who think it's just brilliant. I'd be curious to know what you think.