Catch-phrase of the day: medical ventriloquism

I came across the term "medical ventriloquism" while reading this article in The New York Times on pharma's role in the evolution in the treatment of menopause, and it is I think the best way I've heard yet to communicate in short-hand the argument that pharma gets its marketing message out indirectly through word of mouth, KOLs, scientific journals, and CME.