How not to promote pharma products

File this one under "really bad idea": Organon freaked out some Dutch gynocologists--and, more importantly, their spouses--by sending them anonymous Valentines that said, "Now, shall we tell everyone?" Of course, it was to promote a new product, but they didn't say so until the next day. Let the spousal rear-kicking ensue! Some of the docs were so upset that the company later sent them flowers to make amends.

OK, so it doesn't have anything to do with CME or pharma meetings, but for some reason I feel compelled to share.