We're so used to drug companies paying huge fines and settlements for misdeed when it comes to marketing their drugs that we don't really think much (or at least I hadn't until this morning) about whether or not these settlements do anything to deter future misbehavior. Check out Roy Poses' argument that they don't, from Healthcare Renewal. Interesting point of view. I'll have to think on it some more, but my gut is that he's right.
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