I was left curiously unmoved by Nancy Brinker, founder of the Susan G. Komen for the Cure organization, at her opening general session talk at PCMA's Annual Convention. I'm not sure why, and most of the crowd seemed to love her, but while I as much as anyone want a cure for the hideous disease of breast cancer that took my maternal grandmother away much too soon and has devastated the lives of several women (and taken the life of one man) I know, somehow her way of going about it rubs me the wrong way, particularly the cause marketing piece of it. She did make a specific connection to the meeting planning industry by mentioning a group of planners who are involved, but I would have liked to see more on how what she did could translate to what our industry is doing. But maybe that's just me.