Yup, that's billion with a "b." Biggest settlement ever for improper marketing practices. Here's the story in the WSJ, though it's everywhere today: Pfizer to Plead Guilty To Improper Marketing. Among the charges the settlement covers:
The fine also resolves allegations that Pfizer treated doctors to meals, paid them for speaking engagements and subsidized their travel to induce them to prescribe off-label uses for those four drugs and nine others.
Can we make this the last one of these stories I have to link to? C'mon, people, cut it out already.
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