The University of Kentucky College of Medicine Department of Family and Community Medicine scored a $362,000 grant from the Attorney General Consumer and Prescriber Grant Program to develop activities to help both physicians and consumers make better prescription drug decisions (i.e., prescribe based on objective data, not hype). The grant program, which "funds projects designed to provide health care professionals and consumers with information on prescription drugs, including marketing practices" according to a
press release, is part of a settlement with Warner-Lambert, a division of Pfizer, Inc. Interesting—kind of like having tobacco companies fund smoking cessation programs.
Update: Medpundit has a much more comprehensive post with links to various programs being offered.