Sleep disorders: Remedies or snake oil?

That's the question asked by this article in Wired. It covers not just pharmaceuticals, but also all the technologies and assorted products aimed at helping us all get a better night's rest. A snip:

"Sleep is the new sex." So says psychologist Arthur J. Spielman, associate director of the Center for Sleep Disorders Medicine & Research at New York Methodist Hospital in Brooklyn, New York. "People want it, need it, can't get enough of it."

So, what happens if you take Lunesta and Viagra?