I love it that this article from the Columbian in Clark County, Wash., has picked up on the latest news about the economic power of meetings:
"This $102 billion industry outranks most other advertising methods in performance, according to a recent joint study by MPI Foundation, the research arm of Dallas-based Meeting Planners International, and event-planning giant The George P. Johnson Co."
Drop a hint to your local paper about why they should care about meetings—let’s keep paying this one forward.
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